Degree

Bachelor of Business Administration
Programme Key Points
Graduate with a globally recognised BBA degree from Euro American Institute in 36 months while studying at the campus of Brookstone Institute of Global Studies in Dubai.
Build expertise in diverse business disciplines such as management, marketing, finance, operations, and business communication.
Experiential learning through case studies, working on projects, and participating in classroom discussions/webinars linked to real business practice.
Develop your leadership, teamwork, critical thinking, and communication skills in a structured way during the programme.
Immerse in the globally oriented academic environment of Dubai and open yourself to global exposure, multicultural learning, and future career or postgraduate opportunities.
Programme Highlights
Industry-Ready Business Education
Develop strategic thinking, executive confidence, and decision-making capabilities aligned with expectations of modern global industry.
Exploration Before Specialisation
Study multiple business areas before deciding on a major, enabling you to discover your interests and choose a career path wisely.
Postgraduate Preparation Advantage
Build an excellent academic base that prepares graduates confidently for postgraduate programmes like MBA or specialised master’s degrees.

Programme Overview
The Bachelor of Business Administration (BBA) programme is delivered on campus at Brookstone Institute of Global Studies in Dubai, with the degree awarded by EuroAmerican Institute (EAI), Malta. Designed and developed by EAI, this undergraduate programme runs for 36 months and helps students build a clear and practical understanding of how businesses function. The programme gives students a strong base in business knowledge along with skills that connect different areas such as management, marketing, finance, operations, and communication. The aim is to help students understand business from more than one perspective and apply what they learn in real situations.
This programme is suitable for:
Graduates from diverse backgrounds
School passouts who are ready for undragraduate studies
International Students Desiring a Global Perspective
Working Professionals Not Having a Business Degree
People Returning to Work After a Break
Learning takes place through an interactive and well-organised curriculum that combines fundamental business ideas with modern theories and practices through which learning occurs. Students are exposed to a variety of subjects over the three-year period that allows them to get familiar with different fields and be prepared for a career in any industry or to continue their studies, including a Master's degree programme. The emphasis is equally divided between gaining knowledge of the concepts and learning through doing. During the programme, students develop knowledge, confidence, and skills incrementally so that when they graduate, they are capable of either stepping into the job market or further studies.

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Syllabus
3 Years Onsite Program Delivered by Brookstone Institute, Dubai - Degree Awarded by Euro American Institute, Malta


Leadership and People Management
Leading people and changing their performance is the main focus of this module. This module helps students discover the concept of leadership in relation to motivation and the practical aspect of management as well as how team dynamics play a major role in the accomplishment of organisational goals.
Essentials of IT
The module starts from the very basics, and then gradually over the course, you can see the rise of the students' confidence in the usage of computers, common software, online tools, and digital communication needed for both study and work.
Communication in Business
Clear communication is the focus area of this module where students practise giving their ideas in a professional manner, working with different types of audiences, and dealing with common communication issues in the workplace.
Finance and Accounting
In this module, students learn how to figure out the numbers. They gain knowledge of financial reports, statement analysis, budgeting basics, and how to use financial information to make business decisions.
Organisational Behaviour and Performance
It focuses on people at the workplace what factors affect behaviour, teamwork, motivation, and how these, in turn, influence the performance of individuals and organisations.
Leading and Managing Teams
This module helps students combine practical management skills with leadership awareness by understanding the nature of roles, duties, and guiding teams to accomplishing work.
Marketing for Managers
In this module, you will look into the designing of marketing plans by following steps like analysing the environment, setting of the goals, and defining the strategies that help in achieving business performance.
Principles and Concepts of Business Strategy
Students shape their skills for big-picture thinking. They take a look at the aspects of competition, positioning, and planning that are required to come up with and carry out successful business strategies.
Supply Chain Management
This module traces the supply chains from the very beginning (sourcing) to the end (delivery). It illustrates how supply chains are planned, operated, and continually taken to the next level so that they remain efficient and reliable.
Macroeconomics
Here, the focus is on how the national economy operates: the total output, government expenditure, monetary policy, and the effects of economic developments on business activities.
Operating in a Global Context
The core of this course is business across borders. Students explore globalisation, the leverage of international markets and the issues/risks involved in the global operation of companies.
Business Law for Managers
This module introduces fundamental legislations and ordinances that have an impact on businesses and their organisational structures, with the help of real-life cases. Students have the opportunity to identify legal obligations and make decisions that are legally compliant in the corporate environment.
Management Accounting and Decision Making
In this module, students will know about the elements of planning and control. To gain fluency in these areas, students constantly do budgeting, costing and analyse financial data to make decisions that benefit the organisation.
Business Start, up: Conception to Market
An idea takes shape in this module. Students discover how to convert business ideas into executable plans through the coverage of strategy, finance, operations, and readiness for launch.
Digital Strategy of Business
Business today cannot do without technology. In this module, students will deepen their understanding of digital tools, explore customer interactions in the digital world, online services, and how digital strategies can be an engine for achieving business objectives.
Academic Writing and Research Skills
This module sheds light into how students gain proficiency in academic writing and research skills. It will help students improve their academic voice by discovering how to create persuasive arguments, critically assess sources, and clearly communicate research in writing.
Operations Management
Here the main focus is on efficiency. Students get familiar with the concepts of production and service operations, the hurdles of operational processes, and the use of the means available to step up performance along the road of continual improvement.
Cost Accounting
Through this module students should understand the link of costs to decisions. They will get an insight into how the tracking of expenditure, its analysis, and the interpretation of the data constitute the basis of financial control and business planning.
Sustainable Business Practices
This module introduces students to sustainable business practices where they explore long-term responsibility by learning sustainability concepts, showing how environmental and social considerations redefine business strategy.
Strategic Human Resource Management
Human resource strategy is the main focus here. Students experience how HR planning, development, and employee well-being have the power to raise the company turnover.
Entrepreneurship Development
Students take a deep dive into the entrepreneurial spirit and the various phases of launching and managing a small business from spotting an opportunity to handling the operations.
Corporate and Business Law
In this module, you will know about corporate laws governing the businesses. Students learn about the elementary principles of business law and use them to solve commercial matters.
Customer Relationship Management
This module underscores the role of customer satisfaction, service quality, and promoting long, lasting relationships in driving business success.
Quantitative Methods in a Business Context
Data is transformed into a powerful tool for decision-making. Students acquire skills of using numerical methods and simple statistical analyses to find solutions and justify business decisions.
Environmental Management
The emphasis is on how to handle the environmental impact in a responsible way, grasp the requirements of the law, and take the right actions to achieve sustainability goals.
Business Operations
Students get to know what it takes to keep a business going on a daily basis by looking at internal workings, external factors, regulations, and market conditions.
Investment Banking
Financial markets become clearer as students gain knowledge about capital raising, advisory services, risk analysis, and decision-making aspects of investment banking.
Business Research Project (Dissertation)
This module is the culmination of the entire BBA programme. It is a chance for students to apply their learning into a research project wherein they select a business-related issue, conduct independent research, analyze their results, develop practical proposals, and justify those with evidence.
Courses
Bachelor of Business Administration
Tuition Fees
--
Country
UAE
Mode of Teaching
On Campus
Duration
3 Years
Eligibility
- Applicants should have completed their secondary or high school education. (Matriculation Certificate, IB Diploma, A, Levels, AP results, or another recognised school-leaving qualification), with suitable grades in the relevant subjects including basic English and Mathematics.
- English proficiency test scores (TOEFL/IELTS) are required if the medium of instruction is not English.
- Basic computer skills are required, including knowledge of computers, internet use, email, and common software for study purposes.
- Other national or international qualifications could also be considered, subject to evaluation to ascertain that the qualification meets the intended entry level.
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