Bachelor in Marketing and Business

Year 1: The Fundamentals of the Sales Approach (607 hours)

Students are introduced to the basics of sales and business management. The year starts with an induction seminar followed by a starter challenge, and students will familiarise themselves with digital reference tools like BAO and Microsoft Academy, alongside an introduction to AI. The focus is on developing communication skills in at least one foreign language, including business English and professional communication. Students will also engage in personal coaching, public speaking and creativity exercises to help position themselves in professional environments. The curriculum also covers marketing fundamentals, the legal environment of French corporations, international relations and political contexts. Additionally, students will learn data analysis tools for business performance and management techniques like negotiation basics and consumer behaviour analysis.

Year 2: Integrate the Marketing Dimension

The second year is designed to improve students' capabilities in solving business problems and international business dynamics where the focus lies towards integrating marketing strategies and honing practical skills. The Business Game Marketing module encourages students to promote innovative concepts, while the International Business Challenge involves team-based international marketing research. Students will also have practical experience in event project management by organizing charity events, helping them understand the full scope of project planning, financing and communication.

Strategic Thinking to Develop Your Employability (490 Hours)

Students focus on strategic thinking and refining their employability skills. They learn to define and implement sales strategies, analyse business models and apply agile project management techniques. Additionally, students explore digital tools in business, participate in a digital disruption bootcamp and manage budget items. Leadership development is emphasised through operational team management, sales team leadership and professional ethics. Specialisation options are offered in sustainable marketing and sustainable procurement, where students can delve into topics such as CSR, digital marketing, UX/UI design and procurement processes. The third year aims to solidify students' human, entrepreneurial, and professional potential through personal branding, public speaking and Business English courses.