Dual Degree
Bachelor of Marketing and Business
Programme Key Points
Dual Degree Programme: Earn a Bachelor of Marketing & Business from IDRAC Business School and BBA EuroAmerican Institute (EAI), enhancing your global career profile.
Hands-on learning through business games, simulations, and real-world company projects—aimed at making students operational on graduation.
Study in the heart of France—the global hub of business and innovation—immersing yourself in its vibrant culture, dynamic markets, and rich professional network.
Third-year specialisations allow students to tailor their degree to ambitions—options include finance, digital marketing & social media, entrepreneurship, business development, purchasing, and banking.
Programme Highlights
Comprehensive & Customisable Learning
Build strong expertise in marketing strategy, business development, and intercultural management through a flexible, experience-driven curriculum.
Global Business & Marketing Careers
Unlock career opportunities in international business, digital marketing, sales strategy, and commercial development across global markets.
International Degree Advantage
Earn a Bachelor of Marketing and Business from IDRAC Business School, enhancing your global profile and employability.
Programme Overview
The Bachelor in Marketing & Business at IDRAC Business School is a state-recognized Bac+3 program designed to make you fully operational upon graduation. Combining academic rigor with hands-on experience, the program focuses on developing strong technical and professional skills across marketing, business development, finance, entrepreneurship, and purchasing.
The EuroAmerican Education (EAE) acts as a vital bridge between EAI and IDRAC, supporting collaboration and academic growth. It combines the strengths of both institutions to deliver a well-rounded, industry-focused education in Marketing & Business.
Through its association with FIGS Education, a leading network of French higher education institutions, IDRAC Business School offers global academic resources, multicultural engagement and strong industry alignment. It brings decades of expertise in Marketing & Business, creating a learning environment that merges strategic thinking with business immersion.
Through IDRAC’s action-based learning approach, you’ll engage in real-world challenges—business games, simulations, and corporate projects—that bring management and marketing concepts to life. Each student is encouraged to “become remarkable” by charting a personalized academic journey aligned with their goals and ambitions.
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Syllabus
Year 1
1st year: The fundamentals of the commercial approach
The first year of the Bachelor Marketing & Business is punctuated by key moments that will allow you to immerse yourself in real-life situations and directly apply the skills acquired in class.
- Engagement Week: A week dedicated to social engagement
- Business Game: Understanding Strategy in Action
- IDRAC Starter Challenge: Develop your team spirit
- Trivial Compta
Year 2
2nd year: Integrate the marketing dimension
The second year of the Bachelor Marketing & Business continues to be a springboard for your professional development, with highlights that allow you to apply your knowledge in concrete projects and prepare you for the business world.
- Hand'IDRAC: to become an inclusive manager
- Negotiation challenge
Year 3
3rd year: Understand strategic thinking to develop your employability
The 3rd year of the Bachelor Marketing & Business is a year rich in practical experiences, where the emphasis is on innovation , strategy and operational excellence . You will be faced with real-life challenges that will prepare you to evolve in complex and dynamic professional environments.
- Imagine the future of your profession & Manage a crisis
- Professional research paper
Choose from 6 specializations:
Open yourself up to the field of possibilities, and give yourself the opportunity to specialize in a field that is truly made for you thanks to the 4 new Bachelor Marketing & Business courses:
- Finance (commercial in finance)
- Business Development (Fr/En)
- Digital Marketing & Social Media (Fr/En)
- Entrepreneurship
- Purchases
- Bank (customer advisor)
Courses
Bachelor of Marketing and Business
Tuition Fees
€29,000 for 3 Years
Country
France
Mode of Teaching
On Campus
Duration
3 Years
Eligibility
Candidates interested in applying for the course must fulfil the following eligibility requirements:
- Hold a general, technological or professional Baccalaureate, be a candidate for the Baccalaureate or possess an equivalent diploma.
- For post-baccalaureate entry, registration and application must be completed online via Parcoursup®.
- For parallel admission into the 2nd or 3rd year, candidates must undergo written and oral tests.
Career Opportunities
A Community of 1000+ And Counting
Sara Benyoussef
Bachelor of Marketing & Business
From day one, we were encouraged to think like entrepreneurs. The business games and group projects pushed me to step out of my comfort zone and learn how to lead. IDRAC’s focus on international exposure gave me the edge in my current marketing role in Dubai.
Chloé Dupont
Bachelor of Marketing & Business
Maria Gonzalez
Bachelor of Marketing & Business
Lucas Martin
Bachelor of Marketing & Business
EAE Graduates Work With
News and Events
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