Dual Degree
Master of Science in Digital Marketing and E-Commerce
Programme Key Points
Master integrated marketing strategies such as SEO, SEM, social media, paid advertising, and performance tools like Google Ads and Meta Ads to drive business growth and digital transformation.
Learn to attract and convert audiences through compelling content marketing, e-commerce strategies, and UX design—equipping you to lead customer-centric digital initiatives.
Earn an MSc in Digital Marketing & E-Commerce and an MBA, combining digital innovation with core business leadership skills for a competitive edge in global markets.
Build advanced skills in digital communication, brand messaging, and strategic leadership, preparing you to engage global audiences and drive business success in digitally-driven industries.
Programme Highlights
Holistic Understanding of Digital Marketing & E-commerce
Gain in-depth knowledge of core digital strategies, including SEO, SEM, data analysis, and paid media, to build impactful and measurable campaigns.
Strategic Communication & Social Media Engagement
Learn to craft compelling brand messages and connect with global audiences through targeted digital communication and multi-platform social media marketing.
Digital Branding & UX Design Integration
Develop a strong digital brand identity and enhance user satisfaction through seamless UX design and optimised online experiences.
Programme Overview
The Master of Science in Digital Marketing & E-commerce and MBA Dual Degree Programme offered by Schiller International University and the EuroAmerican Institute, facilitated by EuroAmerican Education, is designed to equip future digital leaders with creative marketing expertise and solid business acumen. This comprehensive programme empowers students to master the full spectrum of digital marketing, from SEO, SEM, and content marketing to data analytics and paid media strategies, ensuring campaigns are performance-driven and results-orientated.
Students will explore inbound marketing tactics, digital branding, and user experience (UX) design to create seamless and engaging customer journeys. Through hands-on projects and exposure to industry tools like Google Ads and Meta Ads, learners gain practical skills essential for today’s fast-paced digital economy.
In parallel, the MBA component strengthens leadership, financial analysis, and strategic decision-making abilities—preparing graduates to align marketing efforts with broader business goals and drive sustainable growth. The programme’s global perspective, international faculty, and diverse student community create a dynamic learning environment enriched by real-world challenges and global best practices.
Whether aspiring to lead digital transformation in corporations or launch innovative ventures, this dual degree delivers a unique blend of marketing innovation and managerial excellence to propel careers on an international scale.
Why Choose this Programme?
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Dual Degree Programme Advantage
Industry-Relevant Skills
Business-Driven Marketing Approach
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Syllabus
1 Year Dual Degree Course
- Foundations of Digital Marketing and E-commerce
- Digital Communication and Social Media Marketing
- Inbound Marketing and Content Marketing
- Digital Branding
- Search Engine Optimisation and Search Engine Marketing
- Web Analytics
- User Experience Design
- Growth Marketing Strategy and Financial Analysis
- Sales and E-commerce
- Customer Relationship Management Systems
- Big Data and AI for Marketing Analysis
Courses
Master of Science in Digital Marketing and E-Commerce
Tuition Fees
€ 19,560
Country
France, Germany, Spain
Mode of Teaching
On Campus
Duration
1 Year
Eligibility
- Documents of last Education Qualification
- If your first language is not in English, than provide English Proficiency Test
Required documents
- Update Resume
- Passport Copy (Front & Last Page)
- Statement of Purpose (SOP)
- Passport size photo
- Scanned copy of complete application form
- Work experience (if any)
- Additional certificates (if any)
Career Opportunities
Graduates of the MSc in Digital Marketing & E-commerce + MBA Dual Degree Programme are equipped for leadership roles in global marketing, e-commerce, and business strategy. This dual qualification opens pathways to careers in digital agencies, multinational corporations, startups, and consulting, combining creative marketing expertise with strong business and analytical skills.
A Community of 1000+ And Counting
Here's what our students have to say about their programme experience with EuroAmerican Education
Eva Cummins
The dual degree programme gave me a competitive edge in the digital marketing world. The combination of advanced marketing techniques and business management skills has opened doors to senior roles in international companies. The hands-on experience with tools like Google Ads and Meta Ads has been invaluable in my career.
Peter Joseph
This programme provided me with the perfect balance of creative and business knowledge. I was able to sharpen my understanding of digital marketing strategies while developing strong leadership skills for managing global e-commerce projects. The global exposure and networking opportunities have been a game-changer.
Sandy Linen
The interdisciplinary approach of this programme helped me refine my digital strategy skills while gaining solid business management expertise. The combination of both degrees has significantly boosted my confidence and my career trajectory in the digital marketing industry.
EAE Graduates Work With
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