Bachelor of Science in International Marketing

Core Programme Courses

ACG 2001 – Accounting I (Credit 3)
Introduces financial accounting principles, including balance sheets, income statements, and cash flow analysis for informed business decision-making.
 

BA 262 – Ethics and Law in International Business (Credit 3)
Explores ethical dilemmas and legal frameworks influencing international business conduct, contracts, corporate governance, and global regulatory compliance.
 

BA 322 – International Marketing (Credit 3)
Teaches strategies for global market entry, cultural adaptation, competitive positioning, and product promotion across international markets.
 

BA 373 – Communication and Negotiation Skills (Credit 3)
Develops professional communication, persuasion, and negotiation techniques essential for success in diverse international business environments.
 

BA 374 – Statistics (Credit 3)
Covers data collection, probability, descriptive and inferential statistics, aiding in quantitative marketing and business analysis.
 

BA 416 – Digital Marketing Technology (Credit 3)
Focuses on digital tools, platforms, automation, and analytics used to implement innovative, data-driven marketing campaigns.
 

BA 439 – International Business Policy (Credit 3)
Examines strategic planning, corporate policies, and international frameworks shaping multinational business operations and decision-making.
 

BA 469 – Entrepreneurship and New Ventures (Credit 3)
Encourages innovative thinking, business plan development, and risk assessment for launching and managing new entrepreneurial ventures.
 

CA 487 – Capstone Final Thesis/Project (Credit 3)
Integrates programme knowledge into a comprehensive research or business project addressing real-world marketing challenges.
 

CA 488 – Final Thesis/Project I (Credit 3)
Initiates independent research with topic selection, literature review, and methodology design for thesis or project work.
 

CA 489 – Final Thesis/Project II (Credit 3)
Completes thesis or project with analysis, evaluation, and presentation of findings under academic supervision.
 

DIG 334 – Sales Management and E-Commerce (Credit 3)
Explores e-commerce platforms, sales strategies, and CRM tools for managing digital sales and customer relationships.
 

ECO 2013 – Principles of Microeconomics (Credit 3)
Studies consumer behaviour, firm production, market structures, and pricing decisions influencing micro-level economic outcomes.
 

ECO 2023 – Principles of Macroeconomics (Credit 3)
Introduces national income, inflation, unemployment, fiscal and monetary policies, and international economic relations.
 

MA 171 – Applied Mathematics and Data Analysis (Credit 3)
Applies mathematical models and data analysis tools in business problem-solving and marketing performance evaluation.
 

MAR 201 – Fundamentals of Marketing (Credit 3)
Covers core marketing principles including product, price, place, promotion, and market segmentation strategies.
 

MAR 228 – Product Marketing (Credit 3)
Teaches lifecycle management, product positioning, innovation, and customer value creation strategies in marketing.
 

MAR 325 – Marketing Strategy (Credit 3)
Develops strategic thinking through case analysis, competition mapping, customer insights, and market planning.
 

MAR 328 – Integrated Marketing Communication (Credit 3)
Combines advertising, public relations, sales promotion, and digital channels into a cohesive marketing communication plan.
 

MAR 329 – Relational, Direct and Interactive Marketing (Credit 3)
Emphasises personalised engagement, CRM, email campaigns, and interactive platforms to build long-term customer relationships.
 

MAR 342 – Big Data for Marketing Analysis (Credit 3)
Applies data mining, predictive analytics, and visualisation to uncover consumer insights and enhance marketing performance.
 

MAR 351 – Price and Cost Management (Credit 3)
Focuses on pricing models, cost structures, and profitability analysis to optimise product pricing strategies.
 

MAR 425 – Social Media Marketing (Credit 3)
Explores social media tools, influencer marketing, content creation, and performance metrics across platforms.
 

MAR 470 – Brand Management (Credit 3)
Teaches brand positioning, identity development, and reputation management to build and sustain strong global brands.
 

MAR 490 – Corporate Internships – Marketing (Credit 3)
Provides real-world experience through industry internships, applying academic knowledge in practical marketing environments.

Elective Course Options 

• ACG 2011 – Accounting II (Credit 3)
  Builds on Accounting I by introducing financial statement analysis, budgeting, cost accounting, and managerial decision-making techniques.

• BA 335 – Leadership and Decision-Making (Credit 3)
  Develops leadership styles, critical thinking, and effective decision-making strategies necessary for guiding teams and organisations in complex environments.
   
• BA 368 – Sustainable Development (Credit 3)
  Examines environmental, social, and economic sustainability principles to foster responsible business practices in global marketing contexts.
   
• BA 401 – Human Resources Management (Credit 3)
  Covers recruitment, training, performance management, and strategic HR practices essential for managing talent in global businesses.
   
• BA 429 – Business Project Plan (Credit 3)
  Guides students in creating strategic business plans, incorporating marketing, finance, and operations for real-world implementation.
   
• BA 437 – Multinational Enterprise (Credit 3)
  Analyses structure, strategy, and operations of multinational corporations, emphasising global integration and local responsiveness.
   
• EC 455 – International Trade and Finance (Credit 3)
  Explores international trade theories, exchange rates, financial markets, and policies influencing global economic relations.
   
• EN 200 – Cross-Cultural Communication (Credit 3)
  Teaches communication strategies to navigate diverse cultural settings, improving collaboration and reducing misunderstandings in international business.
   
• EN 400 – Cross-Cultural Communication Project (Credit 3)
  Applies intercultural communication theory through project-based learning, fostering collaboration and cultural sensitivity in global teams.
   
• FL 201 – Intermediate Foreign Language I or any 200–400 Level Elective (Credit 3)
  Enhances intermediate proficiency in a foreign language, strengthening students' communication skills in international professional settings.
   
• FL 202 – Intermediate Foreign Language II or any 200–400 Level Elective (Credit 3)
  Continues language development with a focus on practical business vocabulary, grammar, and conversational fluency.
   
• FL 301 – Advanced Foreign Language I or any 200–400 Level Elective (Credit 3)
  Develops advanced language skills, focusing on reading, writing, and speaking for professional and academic contexts.
   
• FL 302 – Advanced Foreign Language II or any 200–400 Level Elective (Credit 3)
  Refines fluency and cultural understanding through advanced language applications in international business environments.
   
• MAR 350 – Sales Management (Credit 3)
  Focuses on managing sales teams, setting targets, sales forecasting, and building customer relationships in competitive markets.
   
• MAR 352 – Distribution and Retail (Credit 3)
  Covers logistics, supply chain strategy, retail marketing, and channel management in local and global markets.
   
• PSY 377 – Organisational Psychology (Credit 3)
  Studies human behaviour in workplace settings, improving motivation, productivity, and team dynamics in business environments.

General Education Courses 

• BA 383 – Behavioural Psychology and Wellbeing (Credit 3)
  Explores the psychological factors affecting workplace behaviour, decision-making, and employee wellbeing for healthier, more productive organisations.

• EN 113 – English Composition (Credit 3)
  Develops academic writing skills, focusing on grammar, clarity, structure, and argumentation for effective communication.
   
• EN 114 – College Research and Writing (Credit 3)
  Teaches students how to conduct academic research, evaluate sources, and write structured papers in professional academic formats.
   
• EN 373 – Public Speaking (Credit 3)
  Builds confidence and communication skills through practice in delivering clear, engaging, and persuasive oral presentations.
   
• FL 101 – Beginning Foreign Language I (French, German, or Spanish) (Credit 3)
  Introduces basic vocabulary, pronunciation, and conversational skills in a selected foreign language for global communication.
   
• FL 102 – Beginning Foreign Language II (French, German, or Spanish) (Credit 3)
  Builds upon foundational language skills with an emphasis on grammar, conversation, and cultural understanding.
   
• GEB 1350 – Introduction to International Business (Credit 3)
  Provides an overview of global business environments, introducing key concepts in trade, markets, and international business operations.
   
• HI 221 – European Modern History (Credit 3)
  Covers key political, cultural, and economic developments in Europe, providing historical context for modern global affairs.
• IR 201 – Global Perspectives on International Relations (Credit 3)
  Introduces global political systems, diplomacy, and international cooperation to understand cross-border relations and institutions.
   
• IT 104 – Introduction to Big Data and Artificial Intelligence (Credit 3)
  Examines how data analytics and AI technologies are transforming industries and influencing modern marketing strategies.
   
• MGF 1107 – College Mathematics (Credit 3)
  Covers mathematical concepts and problem-solving skills essential for business analytics, finance, and economics.
   
• SO 137 – Science and Society (Credit 3)
  Explores how scientific discoveries impact social structures, ethics, and global progress, enhancing critical thinking in business innovation.