Bachelor of Science in Business Analytics

Core Programme Courses:

BA 320 – Digital Advertising (3 Credits)
Learn the techniques to implement digital marketing campaigns and position a brand online. Focus on creativity from a digital perspective.
 

BA 330 – Applied E-commerce (3 Credits)
Create and launch an e-commerce business, including designing the site, managing marketing campaigns, and handling customer care.
Prerequisite: BA 320.
 

BA 335 – Sales and E-commerce Basics (3 Credits)
Understand the foundational aspects of sales and e-commerce.
 

BA 341 – Business Finance (3 Credits)
Study the principles of finance and their application in business decision-making.
 

BA 384 – Behavioral Aspects (3 Credits)
Explore the organisational behaviour and leadership necessary for effective business operations.
 

BA 410 – Production and Operations Management (3 Credits)
Gain a solid understanding of operations management, supply chain, project management, and lean methodologies.
 

BA 415 – Marketing Technology (3 Credits)
Learn the technology behind CRM solutions and event-based marketing automation.
 

BA 435 – Entrepreneurship (3 Credits)
Analyse what it means to be an entrepreneur, including business models and funding options.
 

BA 439 – International Business Policy (3 Credits)
Study multinational corporations and their strategies in the global business environment.
 

BA 490 – Corporate Internships (3 Credits)

Gain practical work experience in a corporate setting, applying classroom knowledge to real-world business scenarios.
 

CA 491 – Capstone Final Project 1-A (3 Credits)
Work on a group project analysing a business and developing a digitalisation plan, including a marketing strategy.
 

CA 492 – Capstone Final Project 1-B (3 Credits)
Finalize and analyze a digital business project, applying learned concepts and measuring project outcomes.
 

CA 498 – Final Thesis/Project (3 Credits)
Complete a final thesis or project, integrating all learning and research from the program.

BAN 121 – Math for Database Analysis (3 Credits)
Learn the mathematical concepts necessary for analyzing and structuring databases, focusing on optimization and efficiency.
 

BAN 122 – Programming Languages (3 Credits)
Study key programming languages used in data analysis, focusing on coding techniques for building data-driven applications.
 

BAN 260 – Data Visualization (3 Credits)
Master the art of presenting data visually using advanced tools and techniques to create impactful visual reports.
 

BAN 322 – Database and Analytics Technologies (3 Credits)
Explore database management and the latest analytics technologies for optimising data storage, retrieval, and analysis.
 

BAN 350 – Data and Cybersecurity Protection (3 Credits)
Study the principles and practices of safeguarding data, focusing on cybersecurity risks and protections for business analytics.
 

BAN 355 – Big Data Analytics (3 Credits)
Understand how to process and analyse large-scale data sets, utilising tools and techniques for big data management.
 

BAN 360 – Data Search Technologies and Information Systems (3 Credits)
Learn about search algorithms and information systems for efficient data retrieval, processing, and analysis in business contexts.
 

BAN 430 – Machine Learning and AI for Business Analytics (3 Credits)

Dive into machine learning and AI technologies, applying these tools to solve complex business analytics problems.
 

DIG 101 – Introduction to Coding (3 Credits)
Learn the basics of coding, including foundational programming concepts and techniques for building simple applications.
 

DIG 141 – Applied Digital Project Management I-A (2 Credits)
Begin developing digital project management skills through practical exercises and project planning, focusing on early stages of project lifecycle.
 

DIG 142 – Applied Digital Project Management I-B (1 Credit)
Continue building digital project management skills, focusing on task implementation, team coordination and project execution.
 

DIG 241 – Applied Digital Project Management II-A (1 Credit)
Apply project management principles to real-world digital projects, with an emphasis on strategy development and team management.
 

DIG 242 – Applied Digital Project Management II-B (2 Credits)
Work on advanced project management techniques, implementing agile methods and refining strategies in the execution of digital projects.
 

DIG 265 – Digital Marketing (3 Credits)
Study digital marketing strategies and tools to create successful online campaigns, focusing on SEO, social media and content marketing.
 

DIG 321 – Digital Technology (3 Credits)
Gain an understanding of emerging digital technologies and how they transform business operations, from cloud computing to AI and IoT.
 

DIG 341 – Applied Digital Project Management III-A (1 Credit)
Engage in hands-on management of digital projects, focusing on execution, risk management and team collaboration in a practical setting.
 

DIG 342 – Applied Digital Project Management III-B (2 Credits)
Complete advanced digital project management tasks, applying complex project management tools, metrics and final project delivery methods.
 

DIG 415 – Digital Analytics (3 Credits)
Learn how to apply data analysis techniques to digital marketing campaigns, measuring performance and optimising strategies based on data insights.

General Education Courses:

ACG 2001 – Accounting I (3 Credits)
Learn the basics of financial accounting, including transaction recording and decision-making data.
 

BA 261 – Principles of Business Law (3 Credits)
Explore key legal principles in business, including contracts, ethics, e-commerce, and global regulations.
 

BA 370 – Business Communication (3 Credits)
Develop professional writing and speaking skills for resumes, reports, and business presentations.
 

BA 374 – Statistics (3 Credits)
Study descriptive and inferential statistics, data interpretation, and basic probability theory.
 

BA 399 – Ethics in International Business Environments (3 Credits)
Examine ethical challenges and decision-making in global business and leadership contexts.
 

EC 310 – Intermediate Economic Theory (3 Credits)
Analyse micro- and macroeconomic models in depth, focusing on firms, markets, and global trends.
 

ECO 2013 – Principles of Microeconomics (3 Credits)
Understand consumer choices, market pricing, and the impact of public policy and global trade.
 

FL 101 – Beginning Foreign Language 1 (French, German, or Spanish) (3 Credits)
Acquire foundational vocabulary and grammar with basic listening and speaking practice.
 

FL 102 – Beginning Foreign Language 2 (French, German, or Spanish) (3 Credits)
Enhance beginner-level language skills with deeper practice in reading, writing, and conversation.
 

IT 103 – Applications of Computers (3 Credits)
Gain practical skills in MS Office, Windows, internet tools, and basic web design.
 

MA 240 – Introduction to Problem Solving (3 Credits)
Learn structured techniques to approach and solve complex problems creatively and logically.
 

MAR 2011 – Principles of Marketing (3 Credits)

Explore core marketing concepts like customer value, segmentation, and strategy development.