MBA in Luxury Marketing and Innovation

The programme curriculum is structured into six comprehensive modules, each focusing on important aspects of luxury brand strategy, marketing, finance, leadership and industry exposure.

Module 1: Developing an Omnichannel Marketing Strategy (113 hours)

In this module, students will develop skills to determine and formalise a comprehensive marketing strategy. It covers analysing and addressing data acquisition needs, managing and optimising acquisition systems and utilising data for strategic decision-making. Students will also conduct internal and external market diagnostics to strengthen business positioning and competitiveness.

Module 2: Designing and Planning the Omnichannel Marketing Strategy (102 hours)

Students will focus on establishing and structuring an effective omnichannel marketing plan. They will learn to define and formalise a compelling product or service offering, design innovative marketing solutions that enhance brand image and customer experience and develop a strong value proposition to differentiate in a competitive market.

Module 3: Managing and Implementing Omnichannel Marketing Actions (160 hours)

This module prepares students with skills to evaluate an organisation's digital media presence and develop a structured brand content strategy. It covers the implementation and supervision of visibility campaigns, social media initiatives and customer experience optimisation. Additionally, students will learn to monitor the effectiveness of marketing actions, ensuring operational efficiency and measurable impact.

Module 4: Evaluating and Optimising the Marketing Strategy (89 hours)

Students will learn about assessing and enhancing marketing performance through data-driven analysis. They will learn to produce and interpret key performance indicators (KPIs), measure the effectiveness of marketing strategies and evaluate the impact of various initiatives. Strong emphasis is placed on making data-backed recommendations, refining value levers and integrating innovative methods, techniques and tools to maximise overall marketing effectiveness.

Module 5: Managing Teams and Marketing Projects (93 hours)

Effective team and project management are critical to business success. In this module, students will focus on structuring sales departments, identifying recruitment needs and nurturing skill development to match with business goals. Students will learn to assess employee performance, lead cross-functional teams and adapt their management styles to different business scenarios. Additionally, they will develop expertise in change management and executing projects using the latest methodologies, tools and techniques.

Module 6: Building a Strong Professional Network (102 hours)

This segment covers integrating the company into influential networks, enhancing its visibility, and building meaningful professional relationships. Students will learn to adopt a strategic, adaptable and inclusive professional approach, ensuring long-term success in dynamic business environments.

Module 7: Professional Work & Applied Learning (121 hours)

In this section, students will focus on practical application through a professional dissertation, case studies and business simulations, enhancing strategic and analytical skills for industry leadership.

Module 8: Marketing Strategies for Luxury Brands (90h)

Covers brand positioning, consumer engagement and marketing strategies to enhance exclusivity and value.

Module 9: Innovation & Customer Experience in Luxury (110h)

The focus here is on emerging trends, personalisation, and digital transformation to elevate customer experience.