Dual Degree
MSc in Marketing and Product Innovation
Programme Key Points
Dual Focus on Strategy and Creativity: Combines strategic marketing expertise with innovative product development, preparing students to lead across fast-evolving industries.
Real-World Projects with Industry Partners: Gain hands-on experience through innovation challenges, product design workshops, and collaborations with real companies.
International Dual Degree Advantage: Earn an MSc from ICN Business School and an MBA from EuroAmerican Institute (EAI), strengthening both marketing and leadership credentials.
Paris-Based Learning Hub: Study in Paris—Europe’s capital of design, fashion, and innovation—while building a global professional network.
Supported by the EuroAmerican Education (EAE) Group: Receive academic and career guidance through EAE’s robust support system, ensuring success in and beyond the classroom.
Programme Highlights
Innovation Sprint Challenges
Students participate in fast-paced innovation sprints, solving real business problems and testing product concepts with industry partners.
Consumer-Centric Product Labs
Learn to design, test, and refine products based on real consumer data and behavioural insights in interactive lab sessions.
Cross-Disciplinary Collaboration
Work alongside design, tech, and business students on joint projects, fostering creativity, teamwork, and cross-functional leadership skills.
Programme Overview
The MSc in Marketing and Product Innovation is a future-focused dual degree programme delivered collaboratively by ICN Business School and the EuroAmerican Institute (EAI), with the academic and developmental support of the EuroAmerican Education (EAE) Group. This programme is designed to equip students with the tools and strategic thinking needed to turn creative ideas into market-ready products and services. In today’s rapidly evolving and highly digital marketplace, innovation and agility are critical for brands aiming to stay ahead. This course addresses that demand by guiding students through every phase of the product lifecycle—from design thinking and prototyping to intellectual property management, launch strategies, and customer engagement across both physical and digital platforms.
Students benefit from an immersive learning experience in Paris, a global hub for creativity, marketing, and business innovation. The curriculum blends theoretical foundations with applied projects and hands-on innovation labs, encouraging students to build solutions that are customer-centric, sustainable, and technologically informed. By earning an MSc from ICN and an MBA from EAI, graduates leave with a comprehensive skill set that merges creative development with leadership and business strategy. Backed by the EAE Group’s strong industry links and global employability pathways, this programme opens doors to high-impact careers at the crossroads of marketing, innovation, and entrepreneurship.
Why Choose this Programme?
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Syllabus
Year 1
Semester 1:
- UE1 - Strategy & innovation
- UE2 - Project management : toolbox and techniques
- UE2 – Business functions (simulation)
- UE3 - Product range management
- UE3 - Innovation and market research
- UE4 - #ATM1 Challenge : CreaCthon product design
- UE5 - Explore Your Career Options
- UE5 – English for Business Functions
- UE0 - French as a foreign language (optional)
Semester 2:
- UE1 – Innovation, Agility & Design Thinking
- UE1 – Sustainable development and CSR at the Digital Age
- UE2 - Big Data and Business Analytics
- UE2 - Digital transformation & Data security
- UE3 - Branding and product design
- UE4 - #ATM2 Challenge : CreaCthon event design
- UE5 - Professional and specialised micro-certificate
- UE5 - English for Specific Purposes
- UE0 - French as a foreign language (optional)
Year 2
Semester 3:
- UE1 – Creative Learning Expedition
- UE1 - Management 4.0 et Leadership
- UE2 - Design thinking
- UE2 - New Product Introduction (NPI)
- UE2 - Sustainable innovation and legal protection
- UE2 - CRM et Web Analytics
- UE3 - Professional and specialised micro-certificate
- UE4 - Research methods & Data Analytics
- UE Quitus – Professional experience M1
- UE0 - French as a foreign language (optional)
Semester 4:
- UE3 - Professional experience M2
- UE4 - Company-based research project
Courses
MSc in Marketing and Product Innovation
Tuition Fees
$ 28,000
Country
France
Mode of Teaching
On Campus
Duration
2 Years
Eligibility
Educational Background: Applicants must have completed a three-year undergraduate degree (equivalent to Bac+3).
English Language Proficiency: Non-native English speakers must demonstrate a strong command of the English language, typically through standardised test scores or equivalent qualifications.
Additional Requirements: Any other documents that can support the application, such as letters of recommendation, certificates from relevant extracurricular activities, or additional qualifications, are encouraged.
Career Opportunities
Graduates of the MSc in Marketing and Product Innovation are equipped for roles such as Product Manager, Innovation Consultant, Brand Strategist, and Digital Marketing Specialist. With expertise in design thinking, consumer insights, and strategic marketing, they can also become UX Researchers or Business Development Managers. The programme’s global exposure and practical training prepare them to lead innovation in both start-ups and multinational corporations.
A Community of 1000+ And Counting
Here's what our students have to say about their programme experience with EuroAmerican Education
Aanya Sharma
When I look back at my journey from the initial counselling to now being in my final year, I’m filled with gratitude. The support from EAE, the mentorship at ICN, and the MBA insights from EAI have shaped me professionally and personally. I’ve had the chance to work on live projects, connect with international peers, and explore the luxury industry up close. It’s been an empowering experience that I highly recommend.
Daniel Carter
As a final-year student, I can confidently say that choosing this dual degree programme was one of the best decisions I made. The MSc and MBA combination gave me a well-rounded skill set that merges creativity, strategy, and leadership. The EAE team has been there from the very start, and their continued guidance helped me stay focused and career-ready. I'm now prepared to step into the global business world with a clear direction.
Rohan Deshmukh
I’ve recently started my career journey after guidance from EAE, and enrolling in the dual degree programme has been a game-changer. The blend of strategic business training and creativity through ICN and EAI’s collaboration is exactly what I was looking for. The coursework is challenging but rewarding, and I already feel more prepared to enter the luxury and innovation space with the right tools and confidence.
Rachel Morgan
As someone currently undergoing the counselling period, I’m truly impressed by the personalised support from EAE. Their advisors helped me understand the academic and career benefits of pursuing the MSc in Marketing and Product Innovation from ICN alongside an MBA from EAI. The programme's structure is thoughtfully designed, and I’m already gaining clarity on how it aligns with my goals. I feel excited and confident about the journey ahead.
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