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MSc in Luxury and design management

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MSc in Luxury and design management

Programme Key Pointsline

Dual Accreditation: Get the advantage of dual degrees with MSc in Luxury and design management by ICN Business School and MBA from EuroAmerican Institute (EAI), enhancing your career prospects at global level.

Global Perspective in Luxury Management: The programme is designed to equip students with a deep understanding of the global luxury industry, focusing on trends, design strategies, and consumer behavior in high-end markets.

Practical Experience: Students will have opportunities for hands-on learning through internships, live projects, and case studies, preparing them for leadership roles in luxury brands and design firms.

International Exposure: The campus in Paris provides a unique environment for students to immerse themselves in the heart of the global luxury industry, with proximity to major luxury brands and design houses.

Collaborative Learning with Industry Experts: Students will benefit from collaboration with professionals and renowned academics, ensuring exposure to cutting-edge industry practices.

Programme Highlightsline

Immersive Learning Experience

Students will participate in hands-on projects, internships, and case studies, directly collaborating with top luxury brands to apply classroom knowledge in real-world settings.

Industry Expert Interaction

Students will attend guest lectures, masterclasses, and networking events with renowned professionals, gaining insider knowledge and practical insights from leaders in luxury design and management.

Cultural and Global Exposure

Studying in Paris offers students a unique opportunity to experience the global luxury scene, enhancing their understanding of international market trends and design aesthetics.

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Programme Overviewline

The MSc in Luxury and Design Management is an innovative, two-year programme offered by ICN Business School in collaboration with EuroAmerican Education (EAI) that will provide you with an MBA degree. This specialised course is designed for professionals seeking to advance their careers in the fast-evolving global luxury sector. Delivered on-campus in Paris, the heart of the luxury industry, this programme blends academic rigour with practical industry exposure, equipping students with the skills needed to thrive in the competitive world of luxury management.

 

Through the partnership between ICN Business School and EuroAmerican Education, students gain access to cutting-edge academic resources and a robust network of industry connections, ensuring a comprehensive and dynamic learning experience. The EuroAmerican Education Group (EAE) plays a key role in fostering collaboration, offering valuable academic support and enhancing the global learning environment.

 

Students will explore critical aspects of the luxury industry, including branding, consumer behaviour, creative design, and sustainable luxury practices. The curriculum integrates classroom theory with real-world applications, incorporating live case studies, company visits, and collaborative projects with top-tier luxury brands. With the programme's strong ties to the French luxury market, students also benefit from unparalleled exposure to industry leaders and opportunities for networking with professionals from around the globe.

 

Graduates of this programme are well-prepared to take on leadership roles in luxury brand management, marketing, and design, with the expertise to drive innovation and excellence in the industry.

Why Choose this Programme?

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Master the Language and Strategy of Luxury
Students will gain a deep understanding of what defines luxury across global markets, from heritage craftsmanship to emotional storytelling. The programme delves into the language, values and psychological triggers behind luxury purchasing decisions. By learning how luxury brands position themselves, create desire, and maintain exclusivity, students become fluent in the unique strategies that drive this elite sector. They will emerge with the ability to develop brand narratives, design premium customer experiences, and manage luxury portfolios that resonate with high-value clientele—skills that are essential in industries where perception, symbolism and value creation define success.
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Develop Expertise in Luxury Brand Management
This programme offers students hands-on training in the strategic management of luxury brands. They learn how to build, sustain and grow brands within high-end fashion, design, cosmetics, jewellery and services. Through real case studies and simulated brand challenges, students are taught to manage product launches, define brand architecture, and navigate market positioning in competitive global arenas. The coursework also includes consumer segmentation, pricing for prestige, and limited-edition product planning. Graduates walk away with practical expertise in running luxury operations—from boutique-level decisions to global brand strategy—with a refined approach tailored specifically to the luxury market.
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Learn to Integrate Creativity with Business Acumen
This programme uniquely prepares students to bridge the gap between design thinking and business management. They learn how to collaborate with creative teams while making commercially sound decisions. Students are taught to analyse visual aesthetics, product innovation and creative direction from a managerial perspective, ensuring that design aligns with the brand’s strategic goals. Assignments often involve concept development, trend forecasting, and design evaluations. This hybrid skill set enables graduates to work confidently with both creative directors and business stakeholders, making them valuable assets in roles that require both artistic sensibility and strategic insight.
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Syllabusline

Year 1
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In their first year, students will gain a strategic and creative foundation in luxury management through a mix of academic theory, business simulation, design challenges, and career development.

 

Semester 1:

The first semester introduces students to the fundamentals of strategy & innovation, equipping them with the tools to think critically and plan effectively. They explore essential tools in project management and engage in immersive business simulation exercises to understand real-time decision-making across functions. Courses in Selling Luxury and Current Issues for Luxury offer insights into market dynamics and consumer behaviour. Students participate in the #ATM1 Challenge: CreaCthon Product Design, a hands-on project focused on creative product development. The semester also supports career planning through Explore Your Career Options, enhances communication with English for Business Functions, and offers French as a Foreign Language as an optional course.


 

Semester 2:

The second semester focuses on future-forward thinking, starting with innovation, agility & design thinking and sustainable development and CSR in the digital age. Students deepen their technical skills through digital transformation & data security and big data and business analytics, preparing them for data-driven leadership roles. The Fashion Business module explores the workings of a fast-paced luxury sector, while the #ATM2 Challenge: CreaCthon Event Design encourages students to conceptualise and plan luxury experiences. They also undertake a professional and specialised micro-certificate to build niche expertise, improve fluency with English for Specific Purposes, and have the option to continue learning French.

Year 2
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In the second year, students will refine their leadership, research, and innovation skills through advanced coursework, professional immersion, and company-based projects.

 

Semester 3:

In the third semester, students embark on a Creative Learning Expedition, combining international exposure with experiential learning. They explore advanced concepts in Management 4.0 & Leadership, preparing to lead in digital and agile environments. Product development is tackled through modules like Product and Pricing Policy & Workshop, Product Design & Materials, and Luxury Distribution and Communication Strategy Workshops, providing a complete view of luxury product lifecycle and market positioning. Students also complete a Professional and Specialised Micro-Certificate, engage in Research Methods & Data Analytics, gain practical exposure through Professional Experience M1, and may continue with French as a Foreign Language as an optional subject.

 

Semester 4:

The final semester is fully dedicated to industry integration. Students undertake a Professional Experience M2, allowing them to apply their skills in a real-world luxury business environment. In parallel, they work on a company-based research project, enabling them to conduct in-depth research on a strategic issue faced by a partner organisation, bridging academic knowledge with practical impact.

 

Courses

  • MSc in Luxury and design management

Tuition Fees
$ 28,000
Country
France
Mode of Teaching
On Campus
Duration
2 Years

Eligibility

Educational Background: Applicants must have completed a three-year undergraduate degree (equivalent to Bac+3).

English Language Proficiency: Non-native English speakers must demonstrate a strong command of the English language, typically through standardised test scores or equivalent qualifications.

Additional Requirements: Any other documents that can support the application, such as letters of recommendation, certificates from relevant extracurricular activities, or additional qualifications, are encouraged.

 

 

Career Opportunitiesline

After completing the MSc in Luxury and Design Management, students are prepared to take on strategic roles in the global luxury sector. Graduates can pursue careers as Brand Managers, Product Development Specialists, Retail Managers, Communication Strategists, and Design Consultants across industries. With strong foundations in creativity, market strategy, and innovation, they are also well-positioned for roles in sustainable luxury and digital transformation.

Product Manager
Average salary of approximately

$120,000

Per Year

Product Development Manager
Average salary of approximately

$140,000

Per Year

Project Manager
Average salary of approximately

$101,000

Per Year

Quality/After-Sales-Service Manager
Average salary of approximately

$100,000

Per Year

Customer Relations Manager
Average salary of approximately

$95,000

Per Year

Style Coordinator
Average salary of approximately

$80,000

Per Year

CRM Manager
Average salary of approximately

$148,000

Per Year

Sales/Store Manager
Average salary of approximately

$90,000

Per Year

Retail Coordinator
Average salary of approximately

$85,000

Per Year

Visual Merchandiser
Average salary of approximately

$88,000

Per Year

Buyer
Average salary of approximately

$100,000

Per Year

Communications Manager
Average salary of approximately

$115,000

Per Year

Recruitment Manager
Average salary of approximately

$105,000

Per Year

Consultant
Average salary of approximately

$120,000

Per Year

A Community of 1000+ And Countingline

Here's what our students have to say about their programme experience with EuroAmerican Education

View All
quote
Noah Mitchell

I’ve just started the MSc in Luxury and Design Management and I already feel welcomed by the vibrant learning environment. The orientation sessions and academic support from the EAE Group made the transition smooth. I’m especially excited about earning a dual degree—an MSc from ICN and an MBA from EAI—which adds real value to my international career plans.

 

quote
Rohan Carter

Currently in the counselling phase, I’m receiving excellent guidance from the EuroAmerican Education (EAE) team. They’ve been consistently supportive in helping me plan my academic path and career direction. The dual degree aspect—ICN’s MSc paired with EAI’s MBA—is incredibly motivating. It’s reassuring to know I’m gaining both creative and strategic business expertise.

quote
Andrew Johnson

Halfway through the programme, I’m amazed at how much I’ve grown both professionally and personally. The mix of project-based learning and real industry interaction is unmatched. With the support of EAE and the dual credentials from ICN and EAI, I feel well-prepared to enter the global luxury market with confidence.

quote
Arjun Mehta

As I approach graduation, I can proudly say this programme exceeded my expectations. The curriculum is forward-thinking, and the hands-on challenges brought out my best. Thanks to the dual degree—an MSc from ICN and MBA from EAI—I feel more competitive and ready for leadership roles in the luxury sector. The journey has been intense but truly rewarding.

EAE Graduates Work Withline

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Frequently Asked Questions
FAQ's

Frequently Asked Questionsline

This programme offers the best of both worlds: French excellence in luxury education from ICN Business School and global business leadership from EuroAmerican Institute (EAI). Graduates earn two prestigious degrees: an MSc and an MBA, giving them a competitive edge in the international luxury market.

EAE serves as the academic and cultural bridge between ICN and EAI. It ensures quality support, career guidance, and smooth collaboration between the institutions, while also helping students integrate into the European business ecosystem with confidence.

All core modules are taught in English to cater to a global student base. Optional French language courses are available for those who wish to immerse themselves further in the Parisian lifestyle and luxury culture.

The curriculum blends strategy, creativity, and industry know-how. Students explore areas like product design, luxury branding, sustainable development, fashion business, digital transformation, and design thinking—perfectly aligned with the evolving needs of the luxury sector.

This is not just a classroom experience. You'll take part in CreaCthon challenges, industry workshops, live case studies, company visits, and real-world projects. The goal is to make you industry-ready with both theoretical and applied knowledge.

Studying in Paris means learning luxury where one lives. From haute couture to luxury retail, Paris is the heartbeat of global luxury. You’ll be surrounded by iconic brands and design innovation—offering everyday inspiration and unique networking opportunities.

Yes, merit-based and need-based scholarships are available through both ICN Business School and the EuroAmerican Education Group (EAE). Early applicants and academically outstanding students are encouraged to apply, and dedicated support is provided during the application process.

From day one, you’ll benefit from career counselling, professional workshops, and industry networking events. The EAE Group and ICN’s strong connections with top luxury brands ensure you're well-positioned for internships, mentorships, and future roles in the global luxury sector.

Absolutely. The curriculum integrates company-based projects and internships, especially in the final year. Being based in Paris opens doors to hands-on experience with world-renowned luxury houses and design firms—right in their backyard.

This dual-degree pathway gives you both creative mastery and executive-level business skills. While the MSc sharpens your knowledge of design and luxury branding, the MBA from EAI strengthens your leadership, strategy, and global business acumen—setting you apart in a competitive job market.