Programme Key Points
Dual Qualification for Global Opportunities Graduate with both an MSc from ICN and MBA from EuroAmerican Institute (EAI), opening doors to excellent career prospects.
Dual Qualification for Global Opportunities: Graduate with both an MSc from ICN and MBA from EuroAmerican Institute (EAI), opening doors to excellent career prospects.
Experience a unique pedagogical approach combining transdisciplinarity and individualized support to cultivate adaptability and intellectual openness.
Achieve real-world experience with a curriculum featuring 60% specialized courses and practical tutorials, paired with alternating professional placements.
ICN Business School holds triple accreditation from AACSB, AMBA and EQUIS, offering a globally recognized and high-quality education.
Programme Highlights
Power of Dual Credentials
Amplify your career with an MSc in Digital Marketing and an MBA from EAI, endowing you with strategic and digital prowess to lead the future of digital business at the peak of innovation.
Practical Learning
ICN’s #ATM pedagogy ensures hands-on, real-world learning centered around creative solutions and digital marketing tactics.
Career Support
Benefit from ICN’s Careers and Internships Service and PEP’s professional guidance to increase your global employability.
Programme Overview
Take your career to the next level with the MSc in Digital Marketing at ICN Creative Business School, in association with EuroAmerican Institute (EAI). This unique two-year programme offers you the rare opportunity to earn both an MSc in Digital Marketing and an MBA, setting you up for a successful future in the digital business world. With this dual degree, you’ll be armed with the expertise needed to lead the future of marketing and business in the digital age.
The curriculum is carefully designed to address the demanding digital ecosystem, covering key areas such as SEO, social media strategies, content marketing and inbound marketing. You’ll gather experience through projects based on real cases, internships and professional placements, ensuring you’re prepared to move forward in the digital marketing industry. ICN’s signature #ATM pedagogy (Art, Technology and Management) blends creative and interdisciplinary learning, making sure you’re adaptable, innovative and ready for the challenges of modern business.
Studying at ICN’s Paris campus places you at the heart of a global business hub. The campus boasts state-of-the-art facilities, collaborative co-working spaces and stunning views of the La Défense skyline. ICN’s prestigious triple-accredited status (AACSB, AMBA, EQUIS) ensures you receive top-tier education, while the school’s comprehensive career services and professional development programs guide you toward success in global business.
Paris Campus Highlights:
- Incredible Rooftop Views: Breathtaking views of the iconic La Défense skyline.
- Modern Facilities: Innovative learning environments and co-working spaces for experiential education.
- Vibrant Student Life: Immerse yourself in Parisian culture with access to world-renowned landmarks and networking events.
- Unmatched Professional Access: Step into a city brimming with opportunities at world-renowned companies.
With ICN’s global reach, triple accreditation and supportive network, this programme offers you a pathway to global digital marketing leadership.
Why Choose this Programme?
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Dual Qualification for a Competitive Advantage
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Syllabus
Year 1
SEMESTER 1
- Digital Marketing
- Community Management & Influencer Marketing
- Explore Your Career Options
- Guest Speaker Conferences
- Company Visits
SEMESTER 2
- Strategy and Innovation
- Project Management: Toolbox and Techniques
- Business Operations (Simulation)
- #ATM1 Challenge
- English for Business Functions
- FLE (for international students)
- Sustainable Development and CSR in the Digital Age
- Digital Transformation and Data Security
- Big Data & Business Analytics
- Innovation, Agility & Design Thinking
- #ATM2 Challenge
- English for Specific Purposes
- FLE (for international students)
- Brand Content and Storytelling
- Over 30 micro-certificates
- Guest Speaker Conferences
- Company Visits
- Professional Experience (3 months)
Year 2
SEMESTER 3
- Digital Product Management
- SEO/SEA
- Online Business Models
- Online Customer Experience & CRM
- Guest Speaker Conferences
- Company Visits
- Over 30 micro-certificates
SEMESTER 4
- Management 4.0 and Leadership
- Creative Learning Expedition
- Research Methodology & Data Analysis
- FLE (for international students)
Semester 4 focuses on your specialisation, preparing you for professional integration through:
- Professional Experience M2 (minimum 5 months): This includes apprenticeship, internship, entrepreneurial project or contract.
- Professional Thesis comprising a comprehensive project related to your field.
Courses
MSc in Digital Marketing
Tuition Fees
€ 28,000
Country
France
Mode of Teaching
On Campus
Duration
2 Years
Eligibility
Students who are interested in this course should meet the following requirements and documents:
- Higher education degree validating with at least 180 ECTS, equivalent to Bachelor’s level.
- Last 3 grade reports from previous studies
- Diplomas validated into ECTS
- Complete CV, motivation letter and recommendation letters
- TOEIC score 750, TOEFL 78-80 or equivalent (unless English is native)
Career Opportunities
MSc in Digital Marketing combined with an MBA from EAI positions you for success in a digital-first world where digital strategy informs every business choice. Through its experiential learning, industry partnerships and global perspective, this dual-degree program prepares you for high-impact careers in the digital space. If you're interested in data, content, campaigns or strategy, there's a thriving career awaiting you.
A Community of 1000+ And Counting
Here's what our students have to say about their programme experience with EuroAmerican Education
Ananya S.
Starting the MSc in Digital Marketing course in Paris was a huge step, but EAE made it feel easy. They helped me with my visa, housing and even settling into student life. The classes are super interactive—we're already doing digital projects instead of just learning theories.
Jason K.
Just wrapping up my MSc in Digital Marketing course and I honestly feel job-ready. Between the dual degree, the international crowd and internship, I got the full package. Moving to a new country is tough, but EAE made my Paris transition way easier than I expected.
Mateo L.
One year into the Master’s program in Digital Marketing and I’m blown away by how much I’ve grown. The ATM method mixes creativity with tech and business—it’s not your usual lecture setup. Thanks to EAE, settling into Paris was stress-free—they really had my back from day one.
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