Programme Key Points
Opportunity like never before: Gift yourself an endless opportunity by earning dual degrees. Complete your graduation with a Bachelor in Management degree from ICN Business School and a BBA degree from EAI, unlocking paths to global career exposure.
Experience real-world challenges, especially in the business and management sector, through practical case studies, startup algorithms, and informative workshops.
Pursue your studies in Paris or Nancy, which comprises the world’s top-notch business firms and schools for students leading their careers to newer heights.
Gain advanced skills that are crucial for high-paying jobs and build an international network to succeed in the global business world.
Guidance and interaction from industry experts and internships are the ultimate weapon to fix all the problems of students.
Programme Highlights
Multicultural Immersion
Study in an international setting with students from across the globe, enhancing cross-cultural communication and global business insight.
Innovative Pedagogy
Experience a dynamic learning environment that blends creative thinking with managerial concepts, preparing students for modern business challenges.
Industry-Connected Education
Benefit from strong ties with leading companies through internships, projects, and guest lectures that bridge theory with real-world application.

Programme Overview
Embark on a transformative journey with the dual degree programme, Bachelor of Management from ICN Business School and Bachelor of Business Administration from EuroAmerican Institute under the umbrella of EuroAmerican Education (EAE). The ICN Business School campus is located in Paris and Nancy, giving students the flexibility to choose between two dynamic academic environments. The programme empowers future business leaders with a robust foundation in global management practices and entrepreneurial thinking.
Designed with an eye on the future, the curriculum balances core business disciplines—such as strategic management, marketing, operations, and finance—with cross-cultural perspectives and digital innovation. Business English modules further refine students’ ability to communicate effectively in global corporate environments.
What sets this programme apart is its strong emphasis on applied learning. From live business challenges and consulting projects to innovation labs and startup development modules, students are immersed in real-world scenarios that sharpen their decision-making and leadership abilities.
By the end of this three-year journey, students will earn dual international degrees, equipped with a global mindset, practical experience, and the agility to succeed across diverse industries and cultures.

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Syllabus
Year 1


Semester 1
Semester 1 features practical and engaging modules such as Powerful Manager Tools, Business Environment, and Company Discovery, all aimed at developing a solid understanding of business operations. Alongside these, courses like Self-Marketing and Languages & Humanities foster personal development, communication skills, and cross-cultural awareness—essential qualities for confident, globally minded future managers.
Semester 2
Building on the foundational skills developed in the first semester, Semester 2 dives deeper into core business competencies while encouraging students to refine their managerial and communication abilities. Key modules include Powerful Manager Tools, Business Environment, Self-Marketing, Opening, and Languages & Humanities. Each subject is designed to enhance strategic thinking, cultural awareness, and self-presentation—vital skills for navigating international business settings.
2 Months Internship: To enhance academic learning, students complete a two-month internship, gaining hands-on experience in a real-world professional setting. This early exposure bridges the gap between theory and practise, allowing students to apply their knowledge, develop workplace skills, and explore potential career paths from the beginning of their academic journey.
Year 2


The second year of the Bachelor in Management programme is designed to consolidate core knowledge while encouraging students to broaden their international outlook and professional focus.
Semester 3
In Semester 3, students explore deeper layers of business operations and strategic thinking through subjects like Company Environment, Managerial Tools and Methods, and Marketing Techniques. These modules equip students with practical methods for managing teams, understanding market dynamics, and navigating organisational challenges. Alongside technical learning, courses in Languages and Humanities continue to refine students' intercultural communication skills, while the Career Opportunities module helps them reflect on their professional goals, explore new sectors, and prepare for global career pathways.
Semester 4
Semester 4 focuses on strengthening students’ understanding of international markets and expanding their marketing acumen. With Global Business at the heart of the curriculum, students examine how companies operate across borders, adapt to diverse markets, and manage international partnerships. Courses like Marketing – Distribution and Marketing Techniques provide essential tools for creating and delivering value in competitive environments, helping students grasp everything from consumer behaviour to strategic placement. Languages and Humanities continue to support personal and cultural development, while the Career Opportunities module encourages students to actively plan their next steps.
Year 3


In the final year, students personalise their academic journey, designed to align with their career goals and learning preferences.
Choose one of seven specialisations:
International Business, Luxury Retail Strategies, Marketing and Innovation, Business Communication, Banking and Finance, Banking and Insurance, or Event Marketing.
Courses
Bachelor in Management
Tuition Fees
€ 28,000
Country
France
Mode of Teaching
On Campus
Duration
3 Years
Eligibility
Academic Requirements
- High School Diploma: Completion of secondary education equivalent to the French Baccalauréat.
- Previous Higher Education: Alternatively, completion of 1 to 2 years of higher education studies.
Language Proficiency
- English-taught Programme: A minimum IELTS score of 6.0, TOEIC score of 750, TOEFL score of 74-76, or Duolingo score of 105.
- Exemptions: Applicants whose mother tongue is French or English, or those who have completed previous studies in these languages, are exempt from language proficiency tests.
Career Opportunities
Graduating from the Bachelor of Management from ICN Business School and Bachelor of Business Administration from EuroAmerican Institute (EAI), opens the door to a wide range of international career opportunities. With a solid foundation in core business disciplines, complemented by specialisations in areas such as marketing, finance, international business, and luxury retail, graduates are equipped to thrive in today’s competitive global economy.
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