Programme Key Points
Experience a modern education that merges innovative technology with top-tier hospitality management skills.
Dual Degree Programme: B.A. from EIIET & B.B.A. from EuroAmerican Institute within 3 years (6 Semesters).
Study on campus in Germany at the prestigious eiIET and benefit from its top-ranked programmes!
Transformative learning experience at the esteemed Institute of Berlin. Networking in Berlin’s vibrant tourism sector.
Comprehensive curriculum covering hospitality, tourism, marketing and customer behaviour.
Programme Highlights
Specialised Curriculum
The curriculum majorly focuses on Gastronomy, Catering Venue Design, Hotel and Catering Services, and HoReCa Marketing.
Dual Degree Advantage
Earn globally acclaimed B.A. in Tourism and Recreation and BBA degrees in a unified programme.
Endless Career Opportunities
Get a rewarding career in the travel and hospitality industry, hotel management, and event planning.
Programme Overview
Embark on a transformative academic journey with this dual-degree programme, earning a B.A. in Tourism and Recreation Management from eiIET, Germany, and a B.B.A. from EAI, Malta. Delivered in collaboration with the University of Tourism and Hotel Management, this dynamic full-time, on-campus programme is based in Berlin—a major hub of European tourism.
Designed to equip students with the skills and expertise needed to excel in both international tourism and hospitality and business administration, the curriculum combines rigorous conceptual instruction with practical case studies. Students will gain in-depth knowledge of hospitality operations, tourism development, marketing, and consumer behaviour, preparing them to navigate the complexities of the global tourism industry.
The programme also emphasises real-world application. Berlin’s vibrant tourism landscape offers extensive opportunities for professional networking and hands-on industry engagement, giving students a competitive edge. Whether it's crafting outstanding guest experiences or managing hospitality facilities, graduates will leave the programme ready to lead in this fast-evolving sector.
With its strong academic foundation, practical focus, and strategic location, this dual-degree programme sets the stage for a successful career in tourism, recreation, and business management on a global scale.
Why Choose this Programme?
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Comprehensive, Specialised Curriculum
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Syllabus
3 Years On Campus (France) Dual Programme
Specialised Programme Options: The programme allows students to choose specialisations based on their interests and enhance their expertise in various hospitality sectors.
1. Gastronomy
In hospitality education, gastronomy provides a comprehensive understanding of food, culinary arts, and culture. It prepares students for careers in culinary management, food service, and restaurant operations by covering topics such as culinary techniques, food and beverage pairing, sensory analysis, nutrition and health, culinary culture and history, hospitality management, menu planning and design. These subjects develop practical skills and an understanding of food’s cultural significance within the hospitality industry.
2. Design of Catering Venues
Designing catering venues focuses on optimising functionality and enhancing the dining experience through planning, decor, furniture, lighting, and flow. It ensures alignment with the venue's theme, client base, and menu while considering kitchen configuration, storage, and safety guidelines. Important topics include culinary techniques, food and beverage pairing, sensory analysis, nutrition and health, culinary culture and history, hospitality management and menu planning and design, all contributing to a smooth, efficient service and a captivating atmosphere.
3. Quality of Hotel and Catering Services
Quality of service in hotels and catering focuses on delivering high standards of service and customer satisfaction. Students learn about service quality management, sustainability practises, human resource management, strategic marketing, hospitality operations management, and crisis and risk management. Key topics also include financial management, quality standards and compliance, and technology integration, ensuring a well-rounded understanding of maintaining excellence in the hospitality industry.
4. Marketing Services HoReCa (Hotel, Restaurant and Catering)
Marketing for HoReCa addresses the unique challenges of the hospitality industry by combining general marketing strategies with industry-specific techniques. Key topics include social responsibility in marketing, revenue management, event marketing, and collaboration with influencers. It also covers consumer behaviour, public relations, crisis communication, branding, market research, digital marketing, and customer relationship management (CRM) to maintain strong, personalised connections with guests.
Courses
Hotel
Restaurant and Catering
Culinary Techniques
Food and Beverage Pairing
Gastronomy
Hotel and Catering Services
HoReCa Marketing Services
Tuition Fees
€ 28,000 for 3 Years
Country
Germany
Mode of Teaching
On-Campus
Duration
3 Years
Eligibility
1. Academic Qualifications:
Applicants must provide a certificate of completion for their higher secondary education to get enrolled in this course.
2. English Language Proficiency: Applicant must provide English Proficiency Test unless exempted.
3. English Exemption for Native Speakers:
Applicants from English-speaking countries are not required to take an English language test. However, they must submit a personal motivation letter as part of their application.
4. English Language in Higher Secondary Education:
Applicants must have at least 50% in English-related subjects during their higher secondary education. Alternatively, the language of instruction at the last institution attended should be English.
Career Opportunities
Completing a dual degree programme comprising a B.A. in Tourism and Recreation Management from eiIET and a B.B.A. from EuroAmerican Institute opens up diverse career options with good earning potential in the global tourism and hospitality industry. Along with attractive job prospects and competitive salaries, this degree prepares students with hotel management and operations skills besides tourism and event planning competencies to improve their future career growth.
A Community of 1000+ And Counting
Here's what our students have to say about their programme experience with EuroAmerican Education
Sonali Saini
Tourism and Recreation - Global Study Programme
I’m really excited about the Tourism and Recreation programme at eiIET. Being in Berlin, a tech and startup hub, gives lots of growth and networking chances. As a current student in a dual degree programme, I am in love with the campus ambiance in France. The B.A. from EIIET fuels up my creativity or, say, my artsy side, while the B.B.A. from EAI provides me with some tools in the business world. I find the programme a lot of work and a lot of fun, and I can only look forward to what is coming!
Luca Moreau
Tourism Programme
Amélie Dubois
Tourism and Recreation Programme
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